Wednesday, January 23, 2008
See New Web Site
Please have a look at the bellette website or more information about Graphic Design, TV Production, Marketing and for more tips call 1800 006 936
Saturday, January 20, 2007
Sign of the Times
Everyday we see signage that a company does at the start of their business as a "hurry up we need a sign" and that sign stays for the next 10 years.
When starting out its best to "plan a budget" and a concept that will really stick out in your customers mind.
If you have noticed that "the big boys" franchises, banks, large companies have got this sussed and it really does make a difference with the first overall impression of your company.
So don't skimp, its hard at the start because money is tight but remember its purpose is to bring customers to your door.
If you have trouble convincing your signwriter or graphic designer, then find someone who will do it. If you think that you lack imagination then research it on the web and get something special happening.
The other issue we see everyday is "companies" that mimic same companies in their field, if you're an accountant or ad agency you don't need to have the smallest sign possible so that you "look cool, slick" if you want to yell then go for it.
Wag your tail about this its a lot of fun having signage that people talk about.
Wednesday, October 18, 2006
New Media "Blogs"
Everyday in this brave new media world, where the OLD free to air TV is losing ground and newspapers are being accessed online.
Theres always room for niche methods and media, blogging is a good example of this, contributing to the world around us for everyone to read.
Blogging you think is just for nerds and geeks or PR people, this is not the case blogging is a good way to get instant information about you, your company and your products to the world.
Its also a good way of giving your customers access to "information" that normally they would have to find themselves, tips and tricks to help them find their way in this consumer world.
Blogging is also very easy, you can sign up for any number of free blogging services and then link them to a web site, anyone can blog, there's no WEB skills involved, very easy and very instant.
If you would like FREE info about blogging or would some to do it for you, please call 1800 006 936 for more of this blogged blog
Have a great day...!! "blogs away"
Theres always room for niche methods and media, blogging is a good example of this, contributing to the world around us for everyone to read.
Blogging you think is just for nerds and geeks or PR people, this is not the case blogging is a good way to get instant information about you, your company and your products to the world.
Its also a good way of giving your customers access to "information" that normally they would have to find themselves, tips and tricks to help them find their way in this consumer world.
Blogging is also very easy, you can sign up for any number of free blogging services and then link them to a web site, anyone can blog, there's no WEB skills involved, very easy and very instant.
If you would like FREE info about blogging or would some to do it for you, please call 1800 006 936 for more of this blogged blog
Have a great day...!! "blogs away"
Thursday, October 12, 2006
Consistent Communication
When you're in business or work in the an area of public communication there should always be a plan.
Some of the most basic errors in business come from NOT having a consistent approach to your delivery of your image, service or products.
This just means that everything you do should have a concept and that is written down before you start.
Little things like not knowing your LOGO colours for the printer (this is a BIG thing actually). Not having any idea of what font should be used when writing a letter. I think that "Times New Roman" should be banned, there are thousands of other fonts that can be used.
The delivery of your image is another area that most businesses do little about apart from signage out front. The concept of franchises take that thought and bring it all the way through and will in-fact give the customer a more consistent sales experience, in other words they will spend more.
Some of the most basic errors in business come from NOT having a consistent approach to your delivery of your image, service or products.
This just means that everything you do should have a concept and that is written down before you start.
Little things like not knowing your LOGO colours for the printer (this is a BIG thing actually). Not having any idea of what font should be used when writing a letter. I think that "Times New Roman" should be banned, there are thousands of other fonts that can be used.
The delivery of your image is another area that most businesses do little about apart from signage out front. The concept of franchises take that thought and bring it all the way through and will in-fact give the customer a more consistent sales experience, in other words they will spend more.
Friday, June 30, 2006
5 Words of Death
There are 5 words that everyone uses in their marketing, advertising and spruiking....
Quality, Local, Range, Service, Price....
Why give it go and NOT use these words, better still ban your creative Radio / TV / Newspaper from using them!!
Why because think about every business or venture across the world uses them, every business in your local area, every business you deal with...
What makes them different from all the others or you different from all your competitors?
NOTHING...and its really bland boring stuff,
It may be important to you and its really important to your customer, but we dont need to spell it out as this is not what makes your customer seek you out...
They want that after they have found you, become different and BAN the 5 words of death and really put that thinking cap on today....!!
Quality, Local, Range, Service, Price....
Why give it go and NOT use these words, better still ban your creative Radio / TV / Newspaper from using them!!
Why because think about every business or venture across the world uses them, every business in your local area, every business you deal with...
What makes them different from all the others or you different from all your competitors?
NOTHING...and its really bland boring stuff,
It may be important to you and its really important to your customer, but we dont need to spell it out as this is not what makes your customer seek you out...
They want that after they have found you, become different and BAN the 5 words of death and really put that thinking cap on today....!!
Thursday, May 18, 2006
The Value of a Mentor
Have you ever considered getting a mentor, yesterday I was talking with a friend who her and her partner owns a national bakery franchise...
She said that it was the best thing they ever did, plus the idea of someone from the outside who is not an accountant looking into their business.
" its good to work out yourt goals and then how you will get them"
Both of us agree that "business" is addictive and that its easy to get bogged down....
So, go and find a mentor, it seems that the best way is to look for a profesional coach and have regular meetings, that way when you're felling there is always that helping hand
If you want to know more give me (Brad) a call 1800 006 936
She said that it was the best thing they ever did, plus the idea of someone from the outside who is not an accountant looking into their business.
" its good to work out yourt goals and then how you will get them"
Both of us agree that "business" is addictive and that its easy to get bogged down....
So, go and find a mentor, it seems that the best way is to look for a profesional coach and have regular meetings, that way when you're felling there is always that helping hand
If you want to know more give me (Brad) a call 1800 006 936
Friday, April 28, 2006
10 Tips to be Famous
1. Write a Plan, sit down and plan what you want to do, write it when you are not at work, grab some quite time, relax and go to it.
2. Work out the END Result, what do you actually want to do? sell more, provide a service better, make someones life easier? maybe its just for a good cause. The objective must be clear so that at the end of the road you will know if you have DONE it and achieved your goals.
3. Be Different, look at other industries, copy and look and learn...!! There are ways to be different even if you are an undertaker, paint your car bright green, have your staff wear pink shirts? have a womens only taxi service? whatever and whenever you can have a 24 hour a day service. Become a person / business / service / charity that does not blend in and you are in your own area, you will be the only one that anyone thinks of in this way.
4. Throw in that Extra Stuff, extras, timeframes, gifts, loyalty clubs.....throw in that extra effort into your service. You could make sure that all customers get a lollipop, you have a call out after hours for FREE, all diners in your restaurant get a first free DRINK?
Just make sure that you stick with this and become FAMOUS for this service.
5. Plan your Budget, Very Important and Stick to IT, dont deviate, it can be small. Just Plan your dollars and spend them, this wasy your consistent approach will pay when your competitors dont do it and YOU will get the market lead.
6. Write down your Ideas, easy write them down, make a scrap BOOK with ideas, keep and keep looking at them, look overseas - the best way to learn is too copy and then you will get better at it.
7. Keep writing down your ideas
8. Start to Execute, be outrageous and you possibly can within your industry, promote yourself or your services to be FAMOUS for what you do...!!
9. Carry through your customer / service plan and go to the ends of the earth (within reason)
10. Become a Purple Cow (ask about that, call me 1800 006 936)
Have a good time working through this
2. Work out the END Result, what do you actually want to do? sell more, provide a service better, make someones life easier? maybe its just for a good cause. The objective must be clear so that at the end of the road you will know if you have DONE it and achieved your goals.
3. Be Different, look at other industries, copy and look and learn...!! There are ways to be different even if you are an undertaker, paint your car bright green, have your staff wear pink shirts? have a womens only taxi service? whatever and whenever you can have a 24 hour a day service. Become a person / business / service / charity that does not blend in and you are in your own area, you will be the only one that anyone thinks of in this way.
4. Throw in that Extra Stuff, extras, timeframes, gifts, loyalty clubs.....throw in that extra effort into your service. You could make sure that all customers get a lollipop, you have a call out after hours for FREE, all diners in your restaurant get a first free DRINK?
Just make sure that you stick with this and become FAMOUS for this service.
5. Plan your Budget, Very Important and Stick to IT, dont deviate, it can be small. Just Plan your dollars and spend them, this wasy your consistent approach will pay when your competitors dont do it and YOU will get the market lead.
6. Write down your Ideas, easy write them down, make a scrap BOOK with ideas, keep and keep looking at them, look overseas - the best way to learn is too copy and then you will get better at it.
7. Keep writing down your ideas
8. Start to Execute, be outrageous and you possibly can within your industry, promote yourself or your services to be FAMOUS for what you do...!!
9. Carry through your customer / service plan and go to the ends of the earth (within reason)
10. Become a Purple Cow (ask about that, call me 1800 006 936)
Have a good time working through this
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